As Millennials become an increasing proportion of the workforce, business leaders of every type and size of company are highly interested in factors that can help in attracting, retaining, and engaging members of this generation.
Through our conversations with CEO and research on trends, we see that “good corporate citizenship” matters to a strong majority of Millennials. However, it’s important to note that this concern goes beyond looking at how much a company gives to charity. Many Millennial employees want to understand the connection between a company’s corporate philanthropy and a commitment to a cause they believe in.
With this in mind, more and more CEOs are starting to think about how they can get an increased benefit to their companies from their corporate philanthropy efforts. “Is it possible to benefit our bottom line at the same time we contribute to good in the world?” The short answer is, “Yes, but it really matters how you go about it.”
As you’re thinking about getting more from your corporate social involvement, ask these questions: