Over time, it’s easy to get used to a certain way of viewing the world. While “common wisdom” is often useful in speeding decision making, it can also keep us from perceiving lucrative opportunities even as they grow in front of our eyes. Of course, this paradox is nothing new. Over 100 years ago, Mark Twain wrote “I was seldom able to see an opportunity until it had ceased to be one.” The rising pace of changes in demographics, communication, technology, and so on makes this challenge more prominent than ever.
For example, we recently saw a segment on the Today show regarding how men are increasingly doing a larger proportion of grocery shopping: “Why supermarkets target guys with high prices.” That this was treated as “news” amused us a bit, as Scott has been an equal partner in shopping and cooking for decades. However,it also occurred to us that the retailers and manufacturers who were able to proactively detect and act on this emerging trend before it became common enough to be a story on the Today show are probably the ones who will reap the most financial benefit in the long run.
For ideas on how to “get ahead of the curve” as opportunities emerge, check out our latest issue of the Harper Report: “Is Your Company Missing Emerging Opportunities.” We provide three guidelines that can enable your company to strengthen its ability to detect patterns that can signal opportunities — before they’re snatched up by someone else.