This photo comes from one of our international trips. It’s clear that visitors to the park where the sign is posted aren’t allowed to do a lot of things. In fact, we’ve seen “NO” signs of many kinds all around the world.
Now think about this — how often do we talk about what we don’t want instead of what we do want?
For example, we took a small survey the other day in a waiting room here in the U.S., and counted at least four NO signs: “No eating,” “No drinking,” “No smoking,” and “No mobile devices.” While these types of signs may get some people to comply (although at least one person was still using a phone), they have scant effect on fostering positive relationships. Ironically, one other sign in the waiting room was “Exceed customer expectations.”
What might happen if we reversed “NO” signs and asked for the behaviors we actually need? Research in cognitive science offers a surprising insight into influencing behavior. Read More