Will your company be focused on game-changing growth in the New Year? If so, it’s critical to communicate in a way that connects with employees, strategic partners, customers, investors, and other key stakeholders.
Transformation is more than a matter of setting and achieving ambitious goals. It requires everyone to give up familiar routines and adopt new behaviors and performance, as your company moves into uncharted territory. That’s why the more energized and connected everyone is to where the company is going, the more likely it is that the transformation will succeed. Communication that engages both the heart and mind is essential to creating the momentum it takes to get past the obstacles.
A great example of a CEO who has mindfully shaped his communication to lead game-changing growth is John Legere, CEO of T-Mobile. Part of his approach to transforming the company was his insight that he needed to shape his public communication with employees and customers who needed to feel excited about the company.