Call them “corporate speak”, “buzzwords”, “jargon”, or something else. The conventional wisdom is that we should banish this language from our vocabulary in favor of speaking more plainly. But now we just saw an article in the Harvard Business Review that challenges this belief: Why Business Jargon Isn’t Bad.
As a matter of fact, for years we’ve been saying that there are legitimate reasons why every company culture reinforces all kinds of acronyms, buzzwords, and jargon. We came up with three theories for this: Read More