Finding the right talent for the C-suite when you’re scaling your company for growth is its own special challenge. You’re creating new positions with new accountabilities, and the need to fill the position is extremely urgent. With this combination of navigating the unknown and time pressure, it’s common to end up with mismatches.
A recent article in the Harvard Business Review titled Why CMOs Never Last sheds new light on this issue. Although the authors focus on the Chief Marketing Officer (the C-suite position with the highest turnover), you can expand on their insights Read More