Every so often we feature reviews on books we think are worth reading. “The Age of the Customer” by Jim Blasingame, is definitely at the top of our list.
Here is Pam’s review on Amazon.com.
Jim Blasingame is a man on a mission. In “The Age of The Customer,” he explains why the rules of business are changing faster than ever before, and gives practical advice on what sellers must now do to stay in the game. In straightforward language packed with stories, Jim shows how customers en masse – empowered by technology and the Internet – have taken possession of the buying experience. he also lays out “laws” that carry a powerful wake-up call: companies must learn how to continuously adjust to their customers’ expectations about relevance (“The Moment of Relevance”). Those that do this well are the ones that will be most successful now and in the future.