Why do employees expect CEOs to lead societal change?
Find out the surprising reason behind this trend by listening on-the-go to Episode 154. Scott and I discuss this and more as we review a few highlights from the 2019 Edelman Trust Barometer survey.
We also revisit our conversation with Vickie Sullivan, principal of Sullivan and Associates about the power of CEO thought leadership in fostering trust. Vickie is internationally recognized as the top market strategist for thought leaders and visionary influencers. She has been quoted in mainstream media such as Fortune.com, The New York Times and Investor’s Business Daily. (see more in bio below).
You’ll gain insights on:
- The reason for the recent upward trend in trust in “my employer” as a source of positive business and social change
- The case for CEOs to use speaking about values to support their leadership for change
- Three immediately useful ideas for becoming a global visionary