What do villains, victims and heroes have to do with your vision?
Find out by listening on-the-go to Episode 151. Scott and I speak with Greg Stone, president of Stone Communications. His newest book is Branding with Powerful Stories: The Villains, Victims and Heroes Model.
Greg has provided media and presentation skills consulting for corporate clients such as Fidelity, IBM, and 3M; as well as for governors, mayors and four spokespeople facing interviews on “60 Minutes.” A three-time Emmy nominee, Greg worked as a writer at Time Inc. in New York, and as a TV reporter in Minneapolis, Boston, and on PBS. (read more about Greg below)
You’ll gain insights on:
- Busting the most common myth CEOs hold about executive storytelling
- The keys to creating a story that builds commitment to epic transformation
- Three immediately useful ideas for crafting engaging stories that lead to action