What do small businesses need from their large company alliance partners?
Download and listen on-the-go to Episode 110. We speak with returning guest Jim Blasingame, “The Small Business Advocate”, about how small and large businesses can more effectively collaborate to create maximum customer value.
Jim is the author of the best-selling book The Age of the Customer®—Prepare for the Moment of Relevance, and is also the creator and award-winning host of the nationally syndicated weekday radio program, The Small Business Advocate Show® with Jim Blasingame. [Read more about Jim below]
You’ll find out about:
- Emerging trends in strategic partnering between smaller companies and larger companies
- How smaller companies can create a higher level of strategic relationship with larger partners
- Three actionable tips for increasing the effectiveness of large-company / small-company partnering