Pam & Scott Harper’s Checklist
Identify emerging trends, including:
- Markets, demands and needs
- Demographics (employee, consumer, etc.)
Adapt your vision, mission, and strategy:
- Targeting new markets or offering new value to existing markets
- Changing product/service portfolio to address shifting needs/demands
- Identifying critical success measures
Where and how will you market and sell new products and/or services?
- Geographic coverage
- Marketing / customer relations strategies
- Selling channels / distribution (internal; M&A; partnerships?)
How and where will you produce products and/or services?
- Geographic locations
- Internal; M&A; partnerships?
How will your organization need to change to execute the strategy?
- Structure and competencies
- Processes and systems
- Organizational culture
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Innovating for Growth in a Downturn