What does it take to accelerate breakthrough thinking to take your brand to the top?
Download and listen- on-the-go to Episode 102. Scott and I discuss our take on recent survey results in Fortune about the top “breakthrough brands” of 2017. We also discuss a powerful way to create the breakthrough thinking that is foundational for creating breakthrough brands.
You’ll gain insights on:
- Two key factors that elevate breakthrough brands into positions of category ownership
- A surprising approach for unlocking the imagination it takes to create strategic breakthroughs
- Three immediately useful ideas for imagining new dreams for your brand and company — and making them come true