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Have you ever been mystified by why people sometimes behave in ways that seem to defy reason? This disconnect can strongly impact every aspect of our business and personal life. To better understand this issue we speak with Tim Ash, international keynote speaker, advisor to senior executives, and expert in evolutionary psychology and digital marketing. He’s also the author of the award- winning book, “Unleash Your Primal Brain: Demystifying How We Think and Why We Act.”
For nineteen years Tim was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. Tim has helped a number of major brands develop successful web marketing initiatives. He has helped create over 1.2 billion dollars in value for companies worldwide. Since 1995, he has authored more than 100 published articles.
Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
We like to think we’re rational, but we’re not. We literally can’t make decisions without
an emotional component to them. — Tim Ash
This week on Growth Igniters Radio:
- Tim’s most surprising insight about how the human brain deals with decision-making and actions
- A story about how the primal brain can override rational thought
- How “tribes” impact human decision making and behavior in the modern world
- Three immediately useful ideas for using evolutionary psychology to bring people together around key decisions and actions
Resources for This Episode:
- Learn more about Tim Ash and connect with him on LinkedIn
- Read more about Tim’s book, Unleash Your Primal Brain
- Find out more about Pam’s keynote “Break Orbit: Achieving Long-Term Growth in a Short-Term World”
Accelerate to YOUR Next Level of Success
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