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What do villains, victims and heroes have to do with your vision?
Find out by listening on-the-go to Episode 151. Scott and I speak with Greg Stone, president of Stone Communications. His newest book is Branding with Powerful Stories: The Villains, Victims and Heroes Model.
Greg has provided media and presentation skills consulting for corporate clients such as Fidelity, IBM, and 3M; as well as for governors, mayors and four spokespeople facing interviews on “60 Minutes.” A three-time Emmy nominee, Greg worked as a writer at Time Inc. in New York, and as a TV reporter in Minneapolis, Boston, and on PBS. (read more about Greg below)
You’ll gain insights on:
- Busting the most common myth CEOs hold about executive storytelling
- The keys to creating a story that builds commitment to epic transformation
- Three immediately useful ideas for crafting engaging stories that lead to action
About Greg Stone
Greg Stone is President of Stone Communications. He has written two books: Branding with Powerful Stories: The Villains, Victims and Heroes Model and Artful Business: 50 Lessons from Creative Geniuse
A three-time Emmy nominee, Greg worked as a writer at Time Inc. in New York, and as a TV reporter in Minneapolis, Boston, and on PBS.
At Stone Communications he has provided media and presentation skills consulting for clients such as Fidelity, IBM, 3M, governors, mayors and four spokespeople facing interviews on “60 Minutes.” He frequently guest-lectures at Harvard Business School and is very active on the speaker’s circuit. Greg earned an AB with honors from Harvard University and two master’s degrees from Columbia University in journalism and business. Read full bio for Greg Stone.
Resources for This Episode
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- Find out more about Greg’s book, Branding with Powerful Stories: The Villains, Victims, and Heroes Model