Are you getting your word out in a way that helps other people understand your value?
This is one of the most challenging aspects of personal branding for executives.
To get some answers to this issue, listen to our conversation with Dan Janal, one of the founding fathers of internet marketing and publicity, and author of 8 best-selling business books. Find out:
- Why personal branding is an essential part of executive career building
- Examples of how executives have used thought leadership to build and extend their personal brands
- Specific, do-able steps you can take to strengthen your personal brand and expand your sphere of influence
Episode 6 Transcript
For your convenience, we’ve transcribed this conversation, with minor edits for written clarity. Read the transcript.
Dan Janal, President of PR Leads, is one of the Founding Fathers of Internet Marketing and Publicity, and is an internationally-recognized speaker, Internet marketing consultant and author of 8 best-selling business books, including Reporters are Looking for You!. He helps professionals and small businesses become thought leaders in their fields so they can get more business more easily.
Dan has been featured on CNBC and National Public Radio, and has been quoted in Investors Business Daily, USA Today and dozens of other publications and radio programs. The Los Angles Times called Dan Janal “an online marketing expert.” He has taught Internet Marketing at executive level conferences sponsored by Stanford University and University of California Berkeley Extension.
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Resources Mentioned in This Episode
Dan Janal’s Book,Reporters Are Looking for YOU!: Get the Publicity You Need to Build Your Business