What does it take to accelerate breakthrough thinking to take your brand to the top?
Download and listen- on-the-go to Episode 102. Scott and I discuss our take on recent survey results in Fortune about the top “breakthrough brands” of 2017. We also discuss a powerful way to create the breakthrough thinking that is foundational for creating breakthrough brands.
You’ll gain insights on:
- Two key factors that elevate breakthrough brands into positions of category ownership
- A surprising approach for unlocking the imagination it takes to create strategic breakthroughs
- Three immediately useful ideas for imagining new dreams for your brand and company — and making them come true
Pamela S. Harper is the Founding Partner and CEO of Business Advancement Inc., a strategic growth advisory firm based in Glen Rock, NJ. For more than 20 years, Pam has applied her gift for finding the hidden opportunities in every situation to helping clients in entrepreneurial, mid-market, and Fortune 500 companies across 30 industries create hundreds of millions of dollars of value in both top and bottom line growth.
Prior to founding BAI, Pam skyrocketed into the ranks of management by taking a progressive series of newly created organizational development positions in companies ranging from mid-market to Fortune 500 across multiple industries, all undergoing dramatic change and growth.
Pam has been quoted in, featured in, or written articles for prominent business media including Business Week, Investor’s Business Daily, Chiefexecutive.net, CEO.com and other major media. Her critically acclaimed book, Preventing Strategic Gridlock has been called “timeliness resource.”
D. Scott Harper, Ph.D., is Sr. Partner with Business Advancement Inc. Throughout his career Scott has devoted himself to understanding why things work the way they do, and how to apply those insights to create new value. Scott helps clients sift through complexity and take full advantage of opportunities by discovering the hidden side of everything.
Before joining BAI in 2010, Scott held a succession of increasingly accountable innovation positions in the consumer healthcare industry. Since then, he has been published and quoted in prominent business media outlets including Chief Executive Magazine, CEO.com, CEO World Magazine, and the IndUS Business Journal.
Resources for This Episode
- Read about Fortune’s “Breakthrough Brands of 2017”
- Listen to related Growth Igniters Radio episodes:
- Pam Harper & Scott Harper: Need to Pivot? Tap Into Your Organization’s Intelligence (Episode 93)
- Pam Harper & Scott Harper: How To Recognize Emerging Opportunities Ahead of Your Competitors (Episode 84)
- Guest Judith E. Glaser, Author of “Conversational Intelligence”: The Art And Science Of Accelerating Trust (Episode 15)
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Read the Transcript
For your convenience, we’ve transcribed this conversation, with minor edits for written clarity. Read the transcript for this episode.