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Leading Innovation To Respond to Customers’ Changing Needs [Episode 60]

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How does a CEO foster a culture that supports meaningful innovation?

Read Growth Igniters Radio Episode 60 TranscriptFind out by listening on-the-go to Episode 60, with Julie Sue Auslander, President and Chief Cultural Officer of cSubs, a highly successful woman-owned business that manages subscription programs for leading corporate and professional subscribers.

Among their many honors and awards for customer service, innovation, and growth over the years, cSubs is one of the few companies that Inc. magazine has named among its 5000 Fastest Growing Companies for more than 6 years in a row, beginning in 2008. (see more in Julie’s bio below)

Find out about:

  • The forces that drive meaningful innovation at cSubs year after year
  • Two powerful practices that encourage cSubs employees to step out of habitual thinking and take innovative risks
  • Three immediately useful ideas for fostering responsive innovation in your own company


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[tweetthis]We reward people more highly for doing new things well than continuing to do old thing well | @JulieAuslander[/tweetthis]


About Julie Sue Auslander

auslander_47bJulie Sue Auslander is President and Chief Cultural Officer of cSubs. CSubs is a highly successful middle market, woman-owned business that manages subscription programs for leading corporate and professional subscribers. It’s one of the few companies that Inc. magazine has named among its 5000 Fastest Growing Companies for more than 6 years in a row, beginning in 2008.

Both cSubs and Julie have received many other honors, including being named to the Women’s Enterprise list of top business enterprises in the U.S., and receiving the 2015 ACG New Jersey Corporate Growth Award.

In addition to leading cSubs, Julie sits on the advisory board of the Center for Women and Enterprise, and on the Leadership Forum of the Women’s Business Enterprise National Council, an organization of more than 12,000 woman-owned companies. Read more about Julie Auslander.


Resources for This Episode

  • Find out more about cSubs
  • Read Julie’s Fast Company Blog

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Read the Transcript

For your convenience, we’ve transcribed this conversation, with minor edits for written clarity. Read the transcript.


© 2015. Growth Igniters and Growth Igniters Radio are service marks of Business Advancement, Inc. All Growth Igniters Radio episodes are copyrighted productions of Business Advancement, Inc., intended for the private use of our audience. Except as otherwise provided by copyright law, all other uses, including copying, editing, redistribution, and publication without prior written consent of Business Advancement, Inc. are prohibited. All rights reserved. All rights reserved. Opinions expressed by our guests are theirs alone, and do not necessarily reflect those of Business Advancement Inc.
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