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The Art of Transforming Business Models for Dramatic Growth [Episode 74]

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How did one company scale and grow 10X despite twists and turns in the economy?

Read Growth Igniters Radio Episode 74 TranscriptGain insights by listening on-the-go to Episode 74. We speak with Cheryl Biron, President and CEO of award-winning One Horn Transportation, a trucking and logistics brokerage she co-founded in 2005 with her husband, Louis.

Through its “constant reinvention” strategy, One Horn pivoted from an asset-based carrier, owning tractor-trailers, to an agent-based brokerage using independent contractors to move their customers’ loads

One Horn has been ranked among the 50 Fastest-Growing Women Owned and Led Companies by the Women’s President’s Organization. It has also been listed among New Jersey’s 50 fastest growing businesses by NJBIZ for the past several years. (read Cheryl’s bio below)

Find out:

  • How One Horn scaled and grew 10x despite the great recession
  • The go-big-or-go home decisions that drove One Horn’s successful business transformations
  • Three immediately useful ideas to apply when transforming a business model


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Find out how one company scaled and grew 10X despite twists and turns in the economy. #GrowthIgniters @PamelaSHarper
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About Cheryl Biron

Cheryl Biron photoCheryl Biron is President and CEO of award-winning One Horn Transportation, a trucking and logistics brokerage she co-founded in 2005 with her husband, Louis. Through its “constant reinvention” strategy, One Horn pivoted from an asset-based carrier, owning tractor-trailers, to an agent-based brokerage using independent contractors to move their customers’ loads.

As a result of this strategy, One Horn was ranked among the 50 Fastest-Growing Women Owned and Led Companies by the Women’s President’s Organization. It has also been listed among New Jersey’s 50 fastest growing businesses by NJBIZ for the past several years. Through her coaching practice, Cheryl is now working with CEOs and their leadership teams to grow, scale, and thrive.

As a result of this strategy, One Horn was ranked among the 50 Fastest-Growing Women Owned and Led Companies by the Women’s President’s Organization. It has also been listed among New Jersey’s 50 fastest growing businesses by NJBIZ for the past several years. Through her coaching practice, Cheryl is now working with CEOs and their leadership teams to grow, scale, and thrive.

Prior to embarking on her entrepreneurial path, Cheryl held marketing positions in various healthcare corporations. She earned her MBA from The Wharton School and her Bachelor of Science degree from Cornell University. She’s a board member of the Entrepreneur’s Organization New Jersey and an active member of the Wharton Club of New Jersey. Read more about Cheryl Biron and One Horn Transportation.


Resources for This Episode

  • Download Pam Harper & Scott Harper’s “5 Questions To Ask When You Need to Move Even Faster”
  • Listen to our conversations with other CEOs changing the face of business:
    • Shari Spiro, President and Founder of Ad Magic and Breaking Games (Episode 22)
    • Julie Sue Auslander, President and Chief Cultural Officer of cSubs (Episode 39)
    • Brian Scudamore, Founder & CEO of O2E Brands, including 1-800-GOT-JUNK? (Episode 52)

Questions?

Contact us . We’ll get back to you within 24 business hours (US Eastern time)


Read the Episode 74 Transcript

For your convenience, we’ve transcribed this conversation, with minor edits for written clarity. Read the transcript.


© 2016. All rights reserved. Growth Igniters and Growth Igniters Radio are service marks of Business Advancement, Inc. Opinions expressed by our guests are theirs alone, and do not necessarily reflect those of Business Advancement Inc.
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