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Which emerging trends in CEO branding could impact you in the New Year?
Listen- on-the-go to Episode 98. We speak with Karen Tiber Leland, President of Sterling Marketing Group, a branding and marketing strategy and implementation firm. Clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter and others.
Karen is the best-selling author of ten business books. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She writes a monthly marketing and branding column for Entrepreneur.com. She is also a frequent guest of the media, and has been interviewed for her career and workplace advice on The Today Show, CNN, CNBC and Oprah. (Read more below)
You’ll gain insights on:
- Myths and misconceptions about CEO branding
- A strategy to actively design your CEO brand
- Immediately useful ideas to get the most from your CEO brand
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[tweetthis]The question is − are you going to have a CEO brand by default, or will you shape it by design? | @karenfleland[/tweetthis]
About Karen Tiber Leland
Karen Tiber Leland is President of Sterling Marketing Group, a branding and marketing strategy and implementation firm. Her company focuses on helping CEO’s, executives and entrepreneurs develop stronger personal, business and team brands. Clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter and others.
Karen is the best-selling author of ten business books and writes a monthly marketing and branding column for Entrepreneur.com. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
Karen speaks for a wide variety of groups including the Young Presidents’ Organization, American Management Association, and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed for her career and workplace advice on The Today Show, CNN, CNBC and Oprah. Read More about Karen Tiber Leland
Resources for This Episode
- Read about Karen’s latest book — The Brand Mapping Strategy: Design Build and Accelerate Your Brand,
- Read Karen’s blog
- Brandfog Survey: The Global, Social CEO
- Listen to related episodes of Growth Igniters Radio:
- Guest Jane S. Howze, Managing Director & Founder of The Alexander Group: Is a Social Media Presence Good for CEOs’ Careers? – Part 1 and Part 2 (LinkedIn)
- Guest Ken Lizotte,Chief Imaginative Officer of Emerson Consulting Group : Why CEOs Should Get Out and Speak (Episode 79), and What CEOs Need to Know About Becoming a Book Author (Episode 30)
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Read the Transcript
For your convenience, we’ve transcribed this conversation, with minor edits for written clarity. Read the transcript for episode 98.
