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As every day is filled with unprecedented realities, it may be time to look at your challenges from a fresh angle. In previous episodes, we’ve explored a range of tools to reimagine what’s possible —from ‘wishing’ exercises to pattern-bending games and “everyday adventures” that stretch your habitual thinking, feeling and actions. But expanding your mindset is just the beginning. It’s also critical bring your team’s perspectives together in a way that can increase creative confidence for business innovation.
That’s why in this week’s episode, we revisit our conversation with GRAMMY-recognized, #1 hit songwriter Cliff Goldmacher. His work has been featured in Forbes; he’s also author of the book “The Reason For The Rhymes: Mastering the Seven Essential Skills of Innovation by Learning to Write Songs.” Cliff shares how the principles of songwriting can help teams look at their challenges from a fresh angle, and how songwriting increased the creative confidence of a C-Suite team.
In addition, Cliff brings to life what it means to “balance story and emotion” (one of the principles) by performing part of the #1 hit song, “Till You Come to Me“, that he co-wrote with Spencer Day. A link to the full song performed by Spencer Day is under Resources.
For over a decade, Cliff has worked with global leaders like Accenture, Deloitte, and Bank of America to develop their collaboration, engagement, and adaptability. Cliff has presented at the South By Southwest conference and festival. He’s also collaborated with institutions like IDEO, the American Society of Association Executives, and Vanderbilt’s Owen Graduate School of Management.
Taking a team of executives through songwriting helps open their minds and build creative confidence. | Cliff Goldmacher
This week on Growth Igniters® Radio, we discuss:
- How Cliff built on his track record as a hit songwriter to help business leaders increase creativity
- Cliff shares what it means to “balance story and emotion” by performing part of the #1 hit song, “Till You Come to Me”, that he co-wrote with Spencer Day. (a link to the full song performed by Spencer Day is available under Resources)
- How Cliff’s songwriting process increased the creative confidence of a C-Suite team
- Immediately useful ideas for using the principles of songwriting to increase your team’s creative confidence for business innovation
Resources for This Episode
- Read more about Cliff Goldmacher and connect with him on LinkedIn
- Download Cliff’s tip sheet, “Five Daily MicroCreativity Exercises“
- Watch Cliff’s TEDx talk, “Some Things I’ve Learned about Songwriting in 25 Years“
- Listen to Spencer Day sing the full version of the #1 Hit he wrote with Cliff, “Till You Come To Me“
- Visit PamHarperSpeaks.com to find out more about her new keynote “Break Orbit: Leading for Long-Term Growth in a Short-Term World”
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