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Have you ever wondered whether this is the time for you and your company to launch a business podcast? Or perhaps you’re wondering about the key to increasing ROI from your existing business podcast. Visionary CEOs and C-suite executives often ask us these questions. That’s why we’re sharing the three top lessons we’ve learned since we launched our business podcast almost nine years ago.
In this “Quick Take”episode, we discuss the strategic considerations that people often don’t discuss. These are the ones that have significantly contributed to our success with nearly 300 episodes and led to Growth Igniters® Radio being selected to receive the 2023 PopCon Podcast Award for “Best Business, Marketing, and Tech Podcast.”
Listen to this episode to find out what went into our own strategy for creating Growth Igniters® Radio and continuing to develop it over time. We share what has kept us committed to our podcast despite the ups and downs. We also discuss the importance of speaking with other podcasters and production companies in order to stay aware of the fast-changing podcast landscape and the link between business podcasting and marketing.
Regardless of whether you’re considering podcasting, or you’re already podcasting to support your business growth, approach it as the strategic investment that it is. – Pam Harper
This week on Growth Igniters® Radio we discuss:
- The importance of linking your business podcast to your vision, values and strategy
- How focusing on what you want guests and listeners to gain from the experience of your podcast shapes your approach, content, and delivery
- The key to maintaining the commitment it takes to go beyond the first year and successfully navigate the rapidly changing podcast landscape
Resource Mentioned:
- Watch Pam & Scott’s acceptance speech for the 2023 PopCon Podcast Award for “Best Business, Marketing & Tech Podcast”
Accelerate to YOUR Next Level of Success
Thanks for tuning into this week’s episode of Growth Igniters® Radio. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
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