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Are you looking for more powerful ways to differentiate your company and stand out from the crowd? How about leading your company like a rock band? This week we revisit our Fan-Favorite conversation with Barry LaBov, President and CEO of LaBov Marketing Communications and Training. He is a former rock musician as well as a globally recognized and respected author, speaker, brand strategist and channel engagement specialist. His upcoming book,”The Power of Differentiation,” will be distributed by Simon and Schuster.
Barry has made it his mission to help brands and products stand out from the crowd, not just in the eyes of customers, but also in the hearts and souls of those who represent them, especially employees. One of the ways he does this is by applying many of the lessons he learned from leading his successful band, “Mark Urgent,” in the 1980s. Their song “On a Night Like This” was featured on American Bandstand and reached the Billboard Charts.
Barry is a two-time Ernst & Young Entrepreneur of the Year and a member of the Entrepreneur of the Year Hall of Fame. His company has been honored with nearly 100 national and regional awards. They have a list of blue-chip clients from all corners of the globe including Harley-Davidson, The Macallan Scotch, UPS, and Audi, as well as small and midsized firms.
As a leader, be aware that the next great idea could come from anybody in your company, and it could absolutely blow your mind. — Barry LaBov
This week on Growth Igniters Radio:
- A lesson Barry learned from leading his rock band band that applies to how you can help your company stand out from the crowd
- How Barry’s company applies the concept of “jamming” to helping clients achieve unexpected levels of creativity and innovation
- How can leading with a “rock band” mindset help a company attract and retain high quality employees
- Three immediately useful ideas for leading your company like a rock band so you can distinguish yourself from the pack
Resources for This Episode:
- Learn more LABOV Marketing Communication and Training and connect with Barry on LinkedIn
- Visit barrylabov.com to find out more about Barry’s upcoming book, The Power of Differentiation, and his other published works.
- Download Barry’s free “bluepaper,” Defeat the Commodity Monster, and learn 6 key steps for discovering and promoting your company’s differentiation.
- Watch a clip of Dick Clark playing “On a Night Like This” on American Bandstand
- View the Mark Urgent MTV music video On a Night Like This
- Find out more about Pam’s keynote “Break Orbit: Achieving Long-Term Growth in a Short-Term World”
Accelerate to YOUR Next Level of Success
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