How Corporate Resilience Impacts Marketing

Recently, I was a guest on “Marketing Thought Leadership,” hosted by Linda Popky of L2M Associates.  In this 11 minute interview,  I define the “Art of Corporate Resilience,” the critical role of marketing, and three steps that marketing executives can take to increase the resilience of their organizations. During the interview, I also referred people to my Special Report “Three Steps To Shape Your Business Culture and Improve Business Results“