While I see numerous debates going on about the usefulness of Twitter in business, there are plenty of companies that are already finding ways to make Twitter work for them. In fact, the website MarketingProfs now offers a complimentary report to subscribers about the ways in which 11 companies are successfully using Twitter. However, companies are not the only ones using Twitter to get messages to stakeholders; a variety of government agencies, most notably the SEC has been Tweeting as well. Communicating by headlines makes sense in a world that demands immediacy and is saturated by information. So the issue is not whether Twitter is useful. It definitely serves a serious purpose.
However, I’ve identified three main challenges:
- Taking the time to learn how to use Twitter effectively (there are entire podcasts dedicated to the nuances and etiquette of the Twittersphere)
- Understanding how many ways it can be applied to meet your communication objectives
- Making the commitment to keep showing up and experimenting We’re all learning together. Do you have examples of how Twitter has helped you in business? If so, please post them below.