We read a compelling article on protecting privacy in the digital age which appeared as the August 19, 2018 cover story of the New York Times Magazine. The huge bold red headline screamed “Big Tech’s War on Privacy.” While this article profiles privacy activists and their push for new legislation to protect Americans, we believe that considering ethics related to digital technology and business models must go beyond which legislation will or won’t be enacted.
The fact is that every business leader needs to take responsibility and accountability for looking at the issue of how what you do in the digital realm affects the trust of your employees, customers, users, partners and other stakeholders. What specifically should you do?
Even if you’ve had conversations about your business model and the ethics regarding managing the information you request from others, the lightning fast changes in the digital world mean that you need to revisit these issues with a wide range of these stakeholders on a frequent basis.
Raising uncomfortable issues where you know that everyone has strong views can bring you face to face with confronting elephants in the room: the challenging issues that everyone knows are there, but nobody wants to face. We’ve found that one of the keys to creating meaningful outcomes under these circumstances is creating a safe environment in which people with different perspectives and positions can share their views and resolve differences.
Here’s something else you can do: listen to our Growth Igniters® Radio interview with Jim Blasingame: What is the Future of Trust in the Digital Age?. Jim is author of the award-winning book: The 3rd Ingredient: The Journey of Analog Ethics into the World of Digital Fear and Greed. He is considered a world expert on small business and entrepreneurship and is the host of the nationally syndicated radio show The Small Business Advocate Show.