April 2013 has been a rough month for celebrities. Icons who’ve passed away over the last few weeks include Roger Ebert, Margaret Thatcher, Annette Funicello, Jonathan Winters, and Richie Havens – may they all rest in peace. These losses make us stop a moment and consider the passing of time and how we can make each day the best it can be, creating value that really matters in the world.
The foundation for truly creating value is to be clear about what your business really provides to your customers. This goes beyond what your company makes or does. Think about it – what business are you REALLY in? Are you in the pharmaceutical manufacturing business or the creating wellness business? The snack food business or the happiness business? The telecommunications business or the community-building business?
For example, folk music legend Richie Havens commented in an interview with the Denver Post: “I’m not in show business. I’m in the communication business. That’s what it’s about for me.”
There it is – the truth is that our business is not about what we do, but rather about what we bring to others.
Thinking beyond the obvious, tangible activities of what we do every day to consider the benefits we bring can be enormously freeing. It opens up options. So… consider how many more ways can you think of to bring about the value your business is really about. The only boundaries are those of your imagination.