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Chief Executive – CEO Briefing

Chief Executive published our article: “How CEOs Can Defy Innovation Inertia.“ Even when drawing upon best practices that can propel innovation, it’s easy to be unexpectedly blindsided by issues that seem to come out of nowhere. This is because innovation requires changing established practices and patterns of “business as usual.” Reinforcing new behaviors requires developing and reinforcing new beliefs. A critical key to overcoming innovation inertia key is for top leadership to recognize how many ways their commitment to innovation is conveyed and perceived, and to actively shape these forces so that all of the messages are congruent. Click here to read the full article.

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