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Google’s Hummingbird and the power of context

hummingbird-Michael Elliott-FreeDigitalPhotos-10095551Over the years, some of our favorite words have been “why? how come? so what? and how do you know?” We love how understanding  the way things work and relate to each other helps us make big things happen.

Because of this, we were particularly pleased to read in the New York Times blog post, “Google Alters Search to Handle More Complex Queries,” that Google has just rolled out Hummingbird, a new version of its search algorithm that seeks out relationships between search terms and thrives on contrast to create richer and more meaningful searches.

Just as Google now uses fine distinctions and contrasts for more powerful searches, we’ve found that using contrasts in the course of strategic thinking and planning can be just as powerful for framing situations and guiding decision making.

In our newest Harper report, “3 Ways To Sharpen Your Strategic Focus,” you can learn three ways to use contrasting views to clarify what’s best for you and your company. We’ve also included important guidelines for applying this approach that can make or break your success.

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Image courtesy of Michael Elliott/ FreeDigitalPhotos.net

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