Most of us think we’re making smart, rational choices in our every day life. At least I thought I was, until I finished ready Dan Ariely’s book “Predictably Irrational.” Ariely is a behavioral economist from MIT who overturns the common assumption that we behave in fundamentally rational ways.
It turns out that our emotions play just as strong a role in decision making as logic. As I think about this, that’s not necessarily a bad thing. Emotions keep us human. Of course going overboard in either direction can create problems. For example,
Igniting Momentum for Game-Changing Results
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